Snusking comes from a story very different from that of a typical clothing brand. In 2023, two guys founded Snusking, bringing something new to a city where snus was still little known. In a short time, the name grew and became recognizable, attracting attention especially in the world of skiing and mountain culture, where the brand was appreciated and admired for its originality and for the way it represented a fresh and provocative image.

After an intense period, in April 2025 the founders decided to close the site. The decision was not the result of a single event, but stemmed from internal reasons related to the management and personal choices of the two founders. Despite the closure, the name, attitude, and imagery remained alive, continuing to be remembered by those who had followed the project from the beginning. A few months later, in October of the same year, one of the two founders passed away in a car accident, an event that deeply marked the history of Snusking and reinforced the value of what it had represented.

From this story came the idea to bring Snusking back to life. Two new guys asked for permission to take over the original project, respecting its history and identity, but giving it a new direction. The goal was no longer to sell snus, but to transform Snusking into a clothing brand while keeping the name, attitude, and imagery that had made it recognizable.

Today, Snusking is a streetwear clothing brand. Snus is not what we sell, but it remains the cultural reference, the visual inspiration, and the provocation from which it all started. Hoodies, t-shirts, and caps are the new way to tell this story, with a simple, direct, and recognizable style.

Snusking is not meant to appeal to everyone, nor does it try to. It is an independent brand for those who identify with this vision, who appreciate the authentic style and the story behind each piece. We do not sell snus or nicotine products. We only sell clothing, with the same passion and spirit with which it all began.